Coombes Everitt Architects: building brand identity through lifestyle storytelling

Showcasing the art of home design

The work was stronger than the feed

Cheltenham-based coombes everitt architects design everything from contemporary private homes to education and care sector buildings.

Their residential work was strong, but their Instagram presence wasn’t really showing it. Posts were inconsistent, there wasn’t a clear identity, and the quality of the feed didn’t reflect the quality of the projects.

For a practice working in and around the Cotswolds, where beautiful homes, strong design and visual storytelling all matter, this was a missed opportunity.

They needed a clearer brand presence that would show their architectural expertise, celebrate their residential projects and speak to clients looking to create bespoke, design-led homes.

A clearer story for residential design

We have worked with coombes everitt since 2016, supporting their marketing and communications across PR, media and digital.

For their private residential work, we developed a more lifestyle-led content approach, turning Instagram into a curated showcase of their homes, design thinking and project stories.

Our work included:

Brand identity and storytelling
Creating a more consistent visual style and tone of voice across social media and PR.

Instagram strategy
Shaping the feed into a cleaner, more design-led portfolio using photography, reels, before-and-after features and interactive posts.

Audience growth and engagement
Increasing visibility through targeted paid campaigns and growing their following significantly within six months.

Media and awards
Securing features in titles including Homebuilding & Renovating and Independent Schools Magazine, alongside award entries such as the British Home Awards.

A brand presence that now feels the part

Coombes Everitt’s online presence now gives a much better sense of the quality, creativity and detail behind their architecture.

Their Instagram feed has become a stronger showcase for private residential clients, while PR and media activity continue to build credibility across their wider sectors.

By strengthening their visual identity and telling the story of their work more clearly, we have helped coombes everitt present themselves as a natural choice for clients looking to design and build distinctive homes in the Cotswolds.

← Back

What people are saying

“Operating across EMEA presents remarkable opportunities, yet it also entails the challenge of delivering consistent communication to diverse markets. MacbethLankester demonstrates a deep understanding of multi-country B2B marketing, enabling us to articulate a cohesive MiTek narrative while honouring local nuances and customer requirements. Their expertise has played a pivotal role in enhancing our brand positioning and fostering enduring client relationships throughout the region.”

Hennie Viljoen , EMEA Marketing Manager, MiTek
“My team and I had the pleasure of working with Alex and his team for many years. We could always count on them and their results. No matter the topic, they constantly delivered superb results for our websites and many more publications. Beyond that, their team are a true joy to work with.”

Julia Dietlinger , BayWa r.e Team Lead Web & Applications
“We’re incredibly proud of the work we do to champion construction across the South West. With Macbeth Lankester’s marketing expertise, we can focus our time on what matters most — supporting our members, delivering valuable events, while ensuring our insight and impact are shared more widely across the sector.”

Kevin Harris , CEO of CESW
“Macbeth Lankester were instrumental in Bellrock’s repositioning and brand refresh, bringing deep sector insight, pragmatic marcomms expertise and a genuinely collaborative approach. Working as an extension of our team, they helped us to clarify our story, elevate our content and engage with customers more meaningfully during a critical period of growth.”

Gemma Williams , Head of Marketing and Communications, Bellrock Group
“I’ve worked with Macbeth Lankester across both John Rowan and Partners and Bellrock Consulting, and they’ve been a constant source of strategic insight and creative energy.

Their ability to think ahead, adapt quickly, and bring clarity to complex messages has made them a genuinely valued part of the team. They don’t just deliver great communications — they help shape the direction of the business.”

Gurpal Virdee , Managing Director, Bellrock Consulting
“I’ve worked with Macbeth Lankester for ten years, and in that time they’ve become much more than a PR and marketing agency, they’ve been genuine partners, helping to shape the John Rowan and Partners brand and helping us stand out in a competitive London market. From award wins and national coverage to creative campaigns and personal brand development, their support has been first-class.”

Mash Halai , Chairman, John Rowan and Partners