Bellway Homes: Showing how collaboration is shaping the future of housebuilding

Promoting MiTek’s collaboration with Bellway to advance sustainable housebuilding

MiTek wanted to highlight its collaboration with Bellway Homes and the role of Posi-Joist technology in shaping the future of sustainable housebuilding in the UK. The challenge was to position MiTek not just as a trusted supplier, but as a strategic partner supporting one of the UK’s largest housebuilders in delivering more energy-efficient homes for the future.

Turning a technical partnership into clear, useful content

Macbeth Lankester worked with MiTek to shape the narrative around its partnership with Bellway and the pioneering work taking place at the Bellway Future Home in Sunderland. We developed a story that connected the innovation behind MiTek’s Posi-Joist with the wider industry drive towards decarbonisation and modern methods of construction.

Through targeted content, PR outreach, and website features, we showcased how MiTek’s products and expertise are enabling housebuilders to meet tougher energy targets, improve air-tightness and insulation, and support the transition to low-carbon construction. The campaign also positioned MiTek as a collaborator of choice for sustainable housing innovation, bringing its engineering and software capabilities to the forefront of national conversations.

Giving MiTek a stronger voice in sustainable housebuilding

The campaign strengthened MiTek’s visibility within the housebuilding sector and helped reinforce its role in sustainable construction.

By focusing on the Bellway collaboration, we were able to show how MiTek’s products and expertise support better design, smoother installation and more energy-efficient homes.

The story also gave MiTek a credible platform to talk about the future of housebuilding. It brought together the technical benefits of Posi-Joist, the value of early design coordination and the importance of working closely with supply chain partners.

For MiTek, the campaign helped turn a strong project into a useful proof point: showing how collaboration, software and smarter structural systems can support the homes the UK needs next.

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What people are saying

“Operating across EMEA presents remarkable opportunities, yet it also entails the challenge of delivering consistent communication to diverse markets. MacbethLankester demonstrates a deep understanding of multi-country B2B marketing, enabling us to articulate a cohesive MiTek narrative while honouring local nuances and customer requirements. Their expertise has played a pivotal role in enhancing our brand positioning and fostering enduring client relationships throughout the region.”

Hennie Viljoen , EMEA Marketing Manager, MiTek
“My team and I had the pleasure of working with Alex and his team for many years. We could always count on them and their results. No matter the topic, they constantly delivered superb results for our websites and many more publications. Beyond that, their team are a true joy to work with.”

Julia Dietlinger , BayWa r.e Team Lead Web & Applications
“We’re incredibly proud of the work we do to champion construction across the South West. With Macbeth Lankester’s marketing expertise, we can focus our time on what matters most — supporting our members, delivering valuable events, while ensuring our insight and impact are shared more widely across the sector.”

Kevin Harris , CEO of CESW
“Macbeth Lankester were instrumental in Bellrock’s repositioning and brand refresh, bringing deep sector insight, pragmatic marcomms expertise and a genuinely collaborative approach. Working as an extension of our team, they helped us to clarify our story, elevate our content and engage with customers more meaningfully during a critical period of growth.”

Gemma Williams , Head of Marketing and Communications, Bellrock Group
“I’ve worked with Macbeth Lankester across both John Rowan and Partners and Bellrock Consulting, and they’ve been a constant source of strategic insight and creative energy.

Their ability to think ahead, adapt quickly, and bring clarity to complex messages has made them a genuinely valued part of the team. They don’t just deliver great communications — they help shape the direction of the business.”

Gurpal Virdee , Managing Director, Bellrock Consulting
“I’ve worked with Macbeth Lankester for ten years, and in that time they’ve become much more than a PR and marketing agency, they’ve been genuine partners, helping to shape the John Rowan and Partners brand and helping us stand out in a competitive London market. From award wins and national coverage to creative campaigns and personal brand development, their support has been first-class.”

Mash Halai , Chairman, John Rowan and Partners