Macbeth Lankester appointed to support £1bn Golden Valley development

Nov 4, 2026 | By Katie Cole

Macbeth Lankester has been appointed to support marketing and communications for Golden Valley, the £1bn development taking shape alongside GCHQ in Cheltenham.

Golden Valley is a nationally significant development at the heart of the UK’s technology innovation ecosystem for national security and defence.

Building on Gloucestershire’s established strengths in cyber security and emerging technologies, it will bring together government, academia and industry to accelerate innovation, strengthen the UK’s security capabilities and create new opportunities for the region.

The project is being delivered by HBD, part of Henry Boot in partnership with Cheltenham Borough Council, working alongside organisations across government, education and industry.

With construction progressing, we’ll be supporting Golden Valley as its first two buildings take shape. These include IDEA, the National Security Innovation Centre, and ROUTER, the new mobility hub, which are due to open in early 2028.

Alex Ellis, Co-founder of Macbeth Lankester, said:

“We’ve been fortunate to work on some fantastic developments across the UK and Europe, but Golden Valley is particularly special for us. To be involved in a project of national significance, right on our doorstep here in Gloucestershire, is something we’re really proud of.

“We’ve thoroughly enjoyed working with the Golden Valley team and its partners over the past few months, and seeing first-hand the ambition behind the development. We’re looking forward to helping tell the story of what Golden Valley could mean for the county and the wider UK.”

Spades in the ground at £1bn Golden Valley development in Cheltenham

Imagery: Use the CGIs of aerial view, Idea and Router. Credit Golden Valley.

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What people are saying

“Operating across EMEA presents remarkable opportunities, yet it also entails the challenge of delivering consistent communication to diverse markets. MacbethLankester demonstrates a deep understanding of multi-country B2B marketing, enabling us to articulate a cohesive MiTek narrative while honouring local nuances and customer requirements. Their expertise has played a pivotal role in enhancing our brand positioning and fostering enduring client relationships throughout the region.”

Hennie Viljoen , EMEA Marketing Manager, MiTek
“My team and I had the pleasure of working with Alex and his team for many years. We could always count on them and their results. No matter the topic, they constantly delivered superb results for our websites and many more publications. Beyond that, their team are a true joy to work with.”

Julia Dietlinger , BayWa r.e Team Lead Web & Applications
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Kevin Harris , CEO of CESW
“Macbeth Lankester were instrumental in Bellrock’s repositioning and brand refresh, bringing deep sector insight, pragmatic marcomms expertise and a genuinely collaborative approach. Working as an extension of our team, they helped us to clarify our story, elevate our content and engage with customers more meaningfully during a critical period of growth.”

Gemma Williams , Head of Marketing and Communications, Bellrock Group
“I’ve worked with Macbeth Lankester across both John Rowan and Partners and Bellrock Consulting, and they’ve been a constant source of strategic insight and creative energy.

Their ability to think ahead, adapt quickly, and bring clarity to complex messages has made them a genuinely valued part of the team. They don’t just deliver great communications — they help shape the direction of the business.”

Gurpal Virdee , Managing Director, Bellrock Consulting
“I’ve worked with Macbeth Lankester for ten years, and in that time they’ve become much more than a PR and marketing agency, they’ve been genuine partners, helping to shape the John Rowan and Partners brand and helping us stand out in a competitive London market. From award wins and national coverage to creative campaigns and personal brand development, their support has been first-class.”

Mash Halai , Chairman, John Rowan and Partners

Macbeth Lankester appointed to support £1bn Golden Valley development

What people are saying

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