James has worked in graphic design for over 16 years since graduating from university with a degree in Art & Philosophy – something that has given him a unique approach to his work in visual communications.
He has worked both in an agency environment, but also as the lead design in-house within the travel industry for luxury tour operator Abercrombie & Kent. During his time with A&K he worked with many high profile global resorts, airlines, tourism boards – and also collaborated on dual-branded projects with brands such as Land Rover, British Polo Day, Christies and Disney.
He has worked on everything from global advertising campaigns – including digital and print – brochures, magazines and all manor of marketing materials. Over the years, James has developed a strong understanding of best practice when it comes to the design and marketing requirements of successful businesses, both large and small. His broad experience allows him to develop and deliver strong, clear and effective visual communications – both in traditional print and digital mediums.
As well as luxury travel, James has experience in working for a wide range of business sectors and organisations – including education, engineering, construction, real estate, local authorities, the food industry, financial services, online lifestyle publications and charities.
James enjoys working with clients to bring ideas to life in visually engaging ways, and create campaigns and materials that deliver on the clients brief and help achieve their goals. His design approach has an emphasis on clean, clear and purposeful design. He believes that all good design should be “simple, not basic”, that design can and should be both functional and beautiful, and done well, has the power to both inform and influence.