Telling the story of Green Man Lane’s transformation

Turning a long-term regeneration project into a clear human story

How do you tell the story of a regeneration project that spans more than a decade?

For over 15 years, Macbeth Lankester has supported John Rowan and Partners with communications around the Green Man Lane regeneration in Ealing. We have been involved from the earliest campaigns to build community understanding, through years of construction and partnership delivery, to the point where the project is now recognised as a leading example of estate regeneration.

The communications challenge was not simply to explain what was being built. It was to help people understand why it mattered.

Green Man Lane was about new homes, but it was also about pride, trust, better living conditions and long-term partnership. Our role was to take a complex, multi-phase development and turn it into a clear, evolving story that residents, the local authority and project partners could understand and support.

Keeping people informed through every stage of change

Working alongside John Rowan and Partners, A2Dominion and Ealing Council, we helped shape and share the project’s narrative at every stage.Early engagement campaigns that helped the community understand and back the plans.

Construction phase communications to keep residents informed and supported.
Media stories that celebrated progress and milestones.
Thought leadership that positioned John Rowan and Partners as trusted experts in housing delivery and partnership-led regeneration.

From features in Inside Housing to ongoing digital and stakeholder communications, our work has continually showcased the project as an example of how sustainable regeneration can transform lives, not just landscapes.

Communications don’t just manage a message, they help shape a legacy

Today, Green Man Lane is unrecognisable from the estate it once was. Over 700 new homes, high environmental standards, and a vibrant mix of tenures have created a model for urban renewal.

Public perception has changed dramatically, from scepticism to pride. The project is now widely cited as one of London’s regeneration success stories, demonstrating the power of collaboration between developers, councils and consultants.

For John Rowan and Partners, it remains a flagship project, proof that when communications are embedded from day one, they don’t just manage a message, they help shape a legacy.

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What people are saying

“Operating across EMEA presents remarkable opportunities, yet it also entails the challenge of delivering consistent communication to diverse markets. MacbethLankester demonstrates a deep understanding of multi-country B2B marketing, enabling us to articulate a cohesive MiTek narrative while honouring local nuances and customer requirements. Their expertise has played a pivotal role in enhancing our brand positioning and fostering enduring client relationships throughout the region.”

Hennie Viljoen , EMEA Marketing Manager, MiTek
“My team and I had the pleasure of working with Alex and his team for many years. We could always count on them and their results. No matter the topic, they constantly delivered superb results for our websites and many more publications. Beyond that, their team are a true joy to work with.”

Julia Dietlinger , BayWa r.e Team Lead Web & Applications
“We’re incredibly proud of the work we do to champion construction across the South West. With Macbeth Lankester’s marketing expertise, we can focus our time on what matters most — supporting our members, delivering valuable events, while ensuring our insight and impact are shared more widely across the sector.”

Kevin Harris , CEO of CESW
“Macbeth Lankester were instrumental in Bellrock’s repositioning and brand refresh, bringing deep sector insight, pragmatic marcomms expertise and a genuinely collaborative approach. Working as an extension of our team, they helped us to clarify our story, elevate our content and engage with customers more meaningfully during a critical period of growth.”

Gemma Williams , Head of Marketing and Communications, Bellrock Group
“I’ve worked with Macbeth Lankester across both John Rowan and Partners and Bellrock Consulting, and they’ve been a constant source of strategic insight and creative energy.

Their ability to think ahead, adapt quickly, and bring clarity to complex messages has made them a genuinely valued part of the team. They don’t just deliver great communications — they help shape the direction of the business.”

Gurpal Virdee , Managing Director, Bellrock Consulting
“I’ve worked with Macbeth Lankester for ten years, and in that time they’ve become much more than a PR and marketing agency, they’ve been genuine partners, helping to shape the John Rowan and Partners brand and helping us stand out in a competitive London market. From award wins and national coverage to creative campaigns and personal brand development, their support has been first-class.”

Mash Halai , Chairman, John Rowan and Partners