Suzanne has worked in corporate communications for 17 years and has an academic background in strategic marketing. She has advised FTSE100 companies on rebrands and restructures and led high profile government behavioural change campaigns that have shaped public and industry behaviours.
Prior to setting up Macbeth Lankester she was formerly Group Board Director at Camargue, one of the UK’s leading corporate communications agencies. She ran integrated campaigns for a range of clients including the Forestry Commission, Balfour Beatty, BAM, CITB, De La Rue, South West Tourism and Tata Steel.
She enjoys working closely with clients using her experience and communications skills to deliver their commercial or organisational goals, whether its creating a new website, promoting a brand or simply building strong and lasting relationships with influential media.
Suzanne specialises in reputation management, crisis communications, customer insight and has built a reputation for developing CIPR award winning creative communications campaigns.
She began her career working for the global science company DuPont. Part of a global team she managed the corporate brand in the UK and supported its product brands in the automotive, apparel, agriculture and medical sectors.
She played a fundamental role in its repositioning from a chemical to science based business. Today she is still as passionate about corporate communications as she was when she began her career.
“I got to know and respect Suzanne when she worked on a major customer perception study for BAM. She was incisive and insightful in helping us to understand the feedback from our clients. She identified clearly the issues we needed to address to improve our offering and the way we communicated it to customers.
“Suzanne was extremely creative in her approach and using that as a base, we went on to develop our distinctive brand proposition which is adding value to our business and for our customers.”
Graham Cash, CEO, BAM Construction