Posts by Katie Cole
Taking a moment to look at our own story: ML’s new website
As a small agency, our time and energy is quite rightly focused on our clients, their work and the stories we help them tell. But every now and then, it’s important to take a step back and look at how we tell our own. So, we’re pleased to share our that our new Macbeth Lankester…
Read MoreMacbeth Lankester appointed by Coniston
We’re very pleased to share the news that Macbeth Lankester has been appointed to support the PR and marketing for Coniston. We’ve been working together over the past couple of months, and already we can see how lucky we are to be working with them. Coniston is one of those businesses where the quality of the work speaks for itself. A contractor…
Read MoreOur love affair with storytelling
B2B is fundamentally people to people and the best way to help people understand each other is through stories. Consider this a love letter to the craft, and to everyone finally remembering why it matters. There’s a moment that happens in some conversations with clients, someone from the project team will mention something in passing; perhaps a problem they solved on site, a relationship that turned…
Read MoreFrom who you know to what you care about: The quiet LinkedIn algorithm shift
Most people using LinkedIn wouldn’t describe themselves as part of a graph of any kind. They’re there to keep an eye on their sector, follow a few peers, maybe post occasionally, maybe not. But behind the scenes, how LinkedIn decides what to show you has been changing, and that shift affects how expertise is seen. …
Read MoreWhy Reddit is trending and what that means for B2B marketing
Reddit, the online discussion platform, has been around for a long time. For most B2B marketers, especially those in our sector, it’s been a platform that’s been easy to ignore. But, if the chatter is worth listening to, that’s changing. Not because Reddit has reinvented itself, but because the way people search for information has changed. What has changed One of the most notable shifts is Reddit’s growing…
Read MoreThe long game of thought leadership
Over the past year, we’ve noticed a shift in marketing across the built environment to more performance led. Clicks, leads, conversions. Everything is measurable, optimisable and trackable. And yes, all of it matters. We understand that right now, every marketing pound must work harder. Budgets are tighter, timelines are shorter, and the pressure to deliver…
Read MoreDriving Bio Capital’s renewable energy mission
Some partnerships just make sense. We’ve been appointed by Bio Capital, the UK’s largest producer of renewable electricity and gas from anaerobic digestion, to help deliver its marketing and communications strategy as the business accelerates its role in the UK’s energy transition. Bio Capital’s work is genuinely exciting. Every year, they transform more than half…
Read MoreBuilding relationships, not just databases: Should B2B content be gated?
For a long time, gating content was considered best practice. You created something of value and asked for contact details in return. It helped measure ROI, gave sales teams something to nurture, and proved that marketing was doing its job. But the truth is, gating can also act as a barrier. Not just to your…
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