How do you gain higher ground in a changing market exposed to competitive threat from new innovations? It’s a question we’ve helped TBS answer, with the launch of its Positively Charged thought leadership PR and marketing campaign, devised and delivered by Macbeth Lankester.
The energy storage industry is growing and evolving, and as new technologies hit the market, TBS’ Positively Charged campaign has a clear goal: to showcase the positive impact the lead-based battery has on our day-to-day lives. And how, unlike other newer technologies it has supreme sustainability credentials which make it one of the most recyclable products on the planet at 99%.
The campaign is all encompassing making use of thought leadership articles from industry figureheads, to infographics which very quickly tell a story and a creative explainer video that gets right to the heart of the matter.
The campaign is already helping to challenge misconceptions and change public attitudes, leaving people in no doubt why and how the lead-based battery is a real energy storage champion.