Alexander & Co is one of the largest property services companies in the south east. It has progressively grown through a number of acquisitions, with its most recent seeing its network of offices rebrand to the Alexander and Co group.
We worked closely with its directors to launch its new brand. This is included the curation of bespoke letters for its various customer groups. A small promotional flyer gave its customers a first peek of its new brand identity ahead of its high street reveal, while reaffirming its values and customer commitment – an approach that made its customers feel valued, reassured and respected.
In the local media we delivered the news far and wide, ensuring the local market was in no doubt as to who Alexander and Co is and why it is the ‘go-to’ provider for any landlord, tenant or prospective homeowner looking to buy or sell.
In times of change proactive communication is vital to maintaining relationships and fostering brand loyalty. With our help we ensured the change was a smooth and seamless process for Alexander & Co’s directors and a resounding success with its customers.
We continue to support the growing business, carefully crafting messages and preparing communications for its stakeholders on everything from new legislation to the latest acquisition or new services launch.