Content marketing is an effective way to attract and convert customers and it’s just one of the ways we help global renewable energy developer, BayWa r.e.
It has remarkable renewable projects all over the world and needs quality marketing content to showcase them.
We create engaging project stories that simply and concisely show how BayWa r.e. is building global renewable energy capacity. Every case study is consistent in style, tone of voice, has clear key messaging and call to action.
Across its solar, wind, biomass and O&M operations we interviewed its project managers and clients at its 20 international locations. In just three months we turned the research into 30 engaging and thought-provoking case studies.
Together they demonstrate how BayWa r.e. is providing solutions for its clients’, while solving some of the planets most pressing sustainability challenges.
The case studies are integral to its digital strategy and new website. Every time a new story is developed, we transpose it into video content, helping BayWa r.e. reach more people and its customers get more out of the content.
Today BayWa r.e. is using the content almost daily in its interactions with clients. Not only is the content working to build trust and relationships but encouraging conversions by giving its clients the information they need to make educated purchasing decisions.
Content really is king. And in this case has improved SEO efforts, enabled BayWar.e. to showcase its expertise, boost visibility, generate new leads and most importantly improve brand reputation by building trust.
Behind every great brand is a wealth of valuable and relevant content that really connects with a company’s audience. With content marketing costing approximately 62% less than traditional marketing, yet generating 3 times as many leads, the business case is clear.
- 60% of consumers enjoy reading relevant content from brands
- 82% of consumers feel more positive about a company after reading custom content
- 70% of consumers feel closer to a company as a result of content marketing
“Macbeth Lankester really understands our business. The marketing content they create is first class. With their support we are effectively engaging our customers and building deeper relationships, that give us the competitive edge.”
Mark Cooper, Head of Global Communications, BayWa r.e. Renewable Energy