This month, we’re celebrating 10 years of Macbeth Lankester. This milestone feels both remarkably quick and like we’ve travelled through several different eras of marketing and communications (which we have).
When you’re immersed in the day to day of client work, industry shifts, and the constant evolution of marketing, time moves pretty fast but yet here we are, celebrating 10 years of building something truly special.
Where it all began
When we founded the agency, we had a clear vision: to create a sustainable business that provided director-led consultancy with deep sector expertise. We wanted clients to receive the best strategic thinking at every stage, not just during the pitch. Looking back, we’re proud to have stayed true to that purpose through a decade of industry transformation.
What began as a predominantly UK-focused operation, quickly expanded beyond borders. We’ve had the privilege of working across Europe, North America, Africa, and Asia, building an incredible network of like-minded specialists who help us deliver for clients worldwide. This international perspective has enriched our work and allowed us to bring global insights to local challenges.
Navigating an industry in transformation
The marketing and communications landscape of 2015 feels almost unrecognisable when compared to today. When we founded Macbeth Lankester, traditional PR still dominated, and the digital revolution was only beginning to reshape how brands connected with audiences.
Since then, we’ve navigated seismic shifts: the explosion of content marketing, the dominance of social media, the fragmentation of traditional media, and most recently, the rapid emergence of AI tools that are once again transforming how we work.
Throughout these changes, our approach has remained constant. Stay adaptable, embrace innovation that delivers real value, but never lose sight of the fundamentals – understanding audiences, crafting compelling narratives, and building genuine connections.
The relationships that define us
When we reflect on what makes these 10 years meaningful, it’s undoubtedly the relationships we’ve built. Many of our earliest clients still work with us today – a testament to the value of long-term partnerships based on trust and results.
We’ve had the privilege of watching our clients grow, expand into new markets, navigate challenges, and achieve remarkable successes. In many cases, these professional relationships have evolved into genuine friendships, which is perhaps the greatest reward of this journey.
Equally important are the relationships within our extended team and network of collaborators. We’ve been fortunate to work with exceptionally talented people who share our values and commitment to excellence.
Looking to the future
As we enter our second decade, we do so at another inflection point for our industry. AI is creating possibilities that seemed like science fiction when we started, and the pace of change shows no signs of slowing.
Yet for all the technological advancement, the basics remain unchanged. Great marketing still requires human creativity, strategic thinking, and the ability to understand what truly motivates people. Technology may enhance our capabilities, but it can’t replace the expertise and insight that comes from years of experience.
We’re excited about what lies ahead. We’re exploring thoughtful applications of AI, deepening our international connections, and constantly evolving our service offering to meet emerging client needs.
Join our celebration
In the coming months, we’ll be reaching out to clients past and present to thank you personally for being part of our story. We’re planning a proper celebration with our team later in the year, and we’ll be sharing more reflections and insights as part of our anniversary activities.
This milestone belongs to everyone who has contributed to Macbeth Lankester’s journey – from clients who trusted us with their brands to team members who brought their talent and dedication to every project.
Thank you for being part of our first decade. Here’s to many more years of creativity, connection, and impact.