Karina Oxley, Author at Macbeth Lankester

Tapping into forward feature lists and building relationships with publishers is a reliable way to achieve consistent coverage for clients. With so many channels now feeding into content planning, it’s easy to overlook the basics. One of those is remembering that magazines, both print and online, still publish forward feature lists across the year. What…

This month, we’re celebrating 10 years of Macbeth Lankester. This milestone feels both remarkably quick and like we’ve travelled through several different eras of marketing and communications (which we have). When you’re immersed in the day to day of client work, industry shifts, and the constant evolution of marketing, time moves pretty fast but yet…

So, like everyone we’ve been talking about AI a lot this year, one key reason is to ensure we’re using it to strengthen our approach to SEO and content creation. If you’ve been keeping up with AI tools like Google’s Gemini, Perplexity, Claude and of course ChatGPT, you’ll know they’re shaking things up when it…

Last week we popped up to Manchester to visit Mad Fest North and as always it was an interesting experience. While the themes are more consumer-focused than our sector —the underlying principles still give us much to think about how we can apply them in our world. Gamification was an interesting theme—the Co-op’s success in…

As January comes to an end, we look enthusiastically towards the opportunities 2025 can bring our clients. In the excitement and hubbub of creative content planning, however, it can be easy to forget the basics. And one of those basics is remembering that magazines, both print and online, often publish lists of forward features for…

It’s been a great year for our clients in the 2024 business award season and they’ve been racking up well-deserved accolades from their respective industries. To name a few Our client MiTek and their pioneering Posi-Joist system took home the Best Building Fabric Product award at this year’s Housebuilder Product Awards. Property and facilities management…

Plenty of marketers know the importance of capturing emotion, connection and consistency in brand marketing. But, do as many have the patience to stick to these principles long-term and resist the urge to change if a brand’s struggling? McCain’s triumph at the 2024 IPA Grand Prix showed that by focusing on the fundamentals, you don’t…

What people are saying

“Operating across EMEA presents remarkable opportunities, yet it also entails the challenge of delivering consistent communication to diverse markets. MacbethLankester demonstrates a deep understanding of multi-country B2B marketing, enabling us to articulate a cohesive MiTek narrative while honouring local nuances and customer requirements. Their expertise has played a pivotal role in enhancing our brand positioning and fostering enduring client relationships throughout the region.”

Hennie Viljoen , EMEA Marketing Manager, MiTek
“My team and I had the pleasure of working with Alex and his team for many years. We could always count on them and their results. No matter the topic, they constantly delivered superb results for our websites and many more publications. Beyond that, their team are a true joy to work with.”

Julia Dietlinger , BayWa r.e Team Lead Web & Applications
“We’re incredibly proud of the work we do to champion construction across the South West. With Macbeth Lankester’s marketing expertise, we can focus our time on what matters most — supporting our members, delivering valuable events, while ensuring our insight and impact are shared more widely across the sector.”

Kevin Harris , CEO of CESW
“Macbeth Lankester were instrumental in Bellrock’s repositioning and brand refresh, bringing deep sector insight, pragmatic marcomms expertise and a genuinely collaborative approach. Working as an extension of our team, they helped us to clarify our story, elevate our content and engage with customers more meaningfully during a critical period of growth.”

Gemma Williams , Head of Marketing and Communications, Bellrock Group
“I’ve worked with Macbeth Lankester across both John Rowan and Partners and Bellrock Consulting, and they’ve been a constant source of strategic insight and creative energy.

Their ability to think ahead, adapt quickly, and bring clarity to complex messages has made them a genuinely valued part of the team. They don’t just deliver great communications — they help shape the direction of the business.”

Gurpal Virdee , Managing Director, Bellrock Consulting
“I’ve worked with Macbeth Lankester for ten years, and in that time they’ve become much more than a PR and marketing agency, they’ve been genuine partners, helping to shape the John Rowan and Partners brand and helping us stand out in a competitive London market. From award wins and national coverage to creative campaigns and personal brand development, their support has been first-class.”

Mash Halai , Chairman, John Rowan and Partners