Michelle Guy, Author at Macbeth Lankester

Why forward feature lists still matter in PR planning

By Michelle Guy | April 29, 2026

Tapping into forward feature lists and building relationships with publishers is a reliable way to achieve consistent coverage for clients. With so many channels now feeding into content planning, it’s easy to overlook the basics. One of those is remembering that magazines, both print and online, still publish forward feature lists across the year. What…

Spring clean your marketing: practical tips for a content audit

By Michelle Guy | April 2, 2026

Your marketing and brand strategy doesn’t always need to centre on planning and writing something new. Sometimes the most effective step is to look carefully at what you already have, decide what still serves you, and give the good material a proper new lease of life. Here’s why it could be time to spring clean your content… Most businesses…

Brand strategy vs marketing strategy

By Michelle Guy | January 20, 2026

Why knowing the difference matters to businesses working in the built environment. Your brand identifies who you are; your marketing showcases how you deliver what you say you do. You need a strategy for both and they need to align. Here’s why nailing both is going to set you apart in your sector. If you were asked to sum up your business, in two sentences, could…

We celebrate partnership with Constructing Excellence South West

By Michelle Guy | October 22, 2025

Our latest collaboration sees us working with Constructing Excellence South West to deliver their regional marketing. With a strong track record supporting clients across the construction sector, and commitment to improving and advancing the industry in the region, this collaboration is a natural fit. CESW exists to enhance performance across the construction industry and create…

What people are saying

“Operating across EMEA presents remarkable opportunities, yet it also entails the challenge of delivering consistent communication to diverse markets. MacbethLankester demonstrates a deep understanding of multi-country B2B marketing, enabling us to articulate a cohesive MiTek narrative while honouring local nuances and customer requirements. Their expertise has played a pivotal role in enhancing our brand positioning and fostering enduring client relationships throughout the region.”

Hennie Viljoen , EMEA Marketing Manager, MiTek
“My team and I had the pleasure of working with Alex and his team for many years. We could always count on them and their results. No matter the topic, they constantly delivered superb results for our websites and many more publications. Beyond that, their team are a true joy to work with.”

Julia Dietlinger , BayWa r.e Team Lead Web & Applications
“We’re incredibly proud of the work we do to champion construction across the South West. With Macbeth Lankester’s marketing expertise, we can focus our time on what matters most — supporting our members, delivering valuable events, while ensuring our insight and impact are shared more widely across the sector.”

Kevin Harris , CEO of CESW
“Macbeth Lankester were instrumental in Bellrock’s repositioning and brand refresh, bringing deep sector insight, pragmatic marcomms expertise and a genuinely collaborative approach. Working as an extension of our team, they helped us to clarify our story, elevate our content and engage with customers more meaningfully during a critical period of growth.”

Gemma Williams , Head of Marketing and Communications, Bellrock Group
“I’ve worked with Macbeth Lankester across both John Rowan and Partners and Bellrock Consulting, and they’ve been a constant source of strategic insight and creative energy.

Their ability to think ahead, adapt quickly, and bring clarity to complex messages has made them a genuinely valued part of the team. They don’t just deliver great communications — they help shape the direction of the business.”

Gurpal Virdee , Managing Director, Bellrock Consulting
“I’ve worked with Macbeth Lankester for ten years, and in that time they’ve become much more than a PR and marketing agency, they’ve been genuine partners, helping to shape the John Rowan and Partners brand and helping us stand out in a competitive London market. From award wins and national coverage to creative campaigns and personal brand development, their support has been first-class.”

Mash Halai , Chairman, John Rowan and Partners